Twitter unveiled a new logo today — a simplified version of “Larry,” its iconic blue bird, that’s slimmer, streamlined (and bald), and looking up — that’s been in development for nearly two years. Larry, by the way, is also the internal nickname for Quaker Oats’ mascot, who also just revealed a slimmer physique.
A blog post by Twitter’s creative director Doug Bowman says that “from now on, this bird will be the universally recognizable symbol of Twitter,” and that “there’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.” (Indeed, Twitter.com has only shown a bird logo — Larry’s tonsured, slightly chunkier iteration — since last December.) The company added:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
The logo was announced with a hashtag, of course — #twitterbird. Twitter co-founder Jack Dorsey tweeted, “One simple bird, from just three simple circles. I’m proud of the team for this beautiful new representation. #simplify”
More details in the usage guidelines and video below.[more]