Volvo US is kicking off a social marketing campaign on Pinterest in partnership with Victoria Smith, a design-savvy social mediaite who has more than half a million followers on the social scrapbooking site. The San Francisco-based pinfluencer, better known in blogging and design circles as sfgirlbybay, boasts almost 25,000 Twitter followers, Instagram fans and made a name producing Keep Calm & Carry On posters on Etsy, among other activities.
The pitch: “Didn’t take a trip this summer? Follow @VolvoCarsUS on Pinterest and pin your favorite Volvo adventure for a chance to win your ultimate #VolvoJoyride! Watch as Pinner & Lifestyle Blogger Victoria Smith takes a road trip to Lake Tahoe in the New 2013 Volvo S60 T5 AWD! To learn how to win your own #VolvoJoyride, visit http://volvojoyride.com“