Old Navy Says Thanks to Facebook Fans With Human Coupon


Old Navy hit five million “likes” on Facebook on Tuesday, and as promised, they’re saying thanks with its biggest promotion ever: a “human coupon” that offers 30 percent off an entire purchase from Oct. 12-14. Download it at OldNavy.com/5million, and check out the making of video below.[more]

While some on Facebook are grumbling at the fact that the coupon can be used in-store only, it will certainly drive social fans to their stores, as the brand does with its Super Cash promotions. [Image via CP+B, the agency behind the campaign.]


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