Old Spice Taps Dikembe Mutombo to Save World Before Mayan Calendar Deadline

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With December 21st the Mayan calendar’s end of the world deadline (finished your holiday shopping yet?), Old Spice today revealed on Twitter and Facebook the latest installment in the digital portion of its Believe in Your Smellf campaign: a video game called Dikembe Mutombo’s 4 1/2 Weeks to Save the World, which features the retired NBA star and a sub machine gun with pickle laser. One Facebook commenter called it a “truly awesome time waster” — we’ll let you judge for yourself. Credit, as with previous Old Spice campaigns, to Wieden + Kennedy Portland.[more]

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