Wired Energizes Holiday Shoppers With London/New York Pop-Up Stores


This holiday season, there are about a bazillion pop-ups sprouting up in New York and London, such as one at NYC’s Ace Hotel for Krochet Kids International, the organization that teaches Ugandan and Kenyan women to knit, and the Santa Baby cocktail bar in London’s Shoreditch area. Tech lovers and brands will no doubt be rejoicing at one particular pop-up that spans the Atlantic to both cities.

For eight years now, Wired magazine has been wowing tech-lovers with an annual pop-up shop stuffed with whatever the latest and greatest happens to be. This year, the magazine is not only back with a Big Apple pop-up stuffed with gadgets, gear, brands and cultural happenings, but also taking the fun to London. 

The London store features products from such companies as MakerBot, Arcbotics Hexapod, Hiut Denim, Makie Lab, Zboard, and plenty of others. Orders could be made on-site for the products to be delivered.[more]

Buick (which is showcasing its 2013 Verano, at top, and offering free car rides to shoppers) and Citi are sponsoring Wired’s NYC pop-up, while the London location is sponsored by Samsung, which is running a Smart TV contest in conjunction with the opening. Buick also sponsored last year’s Wired NYC holiday pop-up, its biggest ever, in Times Square.

Both stores are organized by Wired’s ad sales/commercial teams. The London pop-up is only open till December 5 and includes a schedule of events from the magazine, such as everything from “Christmas card making, talks about manufacturing, a live recording of the Wired Podcast and a film screening,” NextWeb reports.

The magazine’s New York pop-up, on Broadway between Prince and Spring Streets, is open from Nov. 30-Dec. 23rd. The pop-up features 3D printing that will help people create customized gifts for folks on their lists, along with some tech-inspired cultural inspirations:

  • ‘No Place Like Home’ GPS Shoes: Inspired by Dorothy’s famous ruby red slippers, these magical shoes combine GPS technology and LED lights to guide the wearer home.
  • Boite A Musique: The meticulous craftsmanship usually reserved for the finest Swiss-crafted watch movements is utilized to create a unique music box of exquisite movement and sound of the highest caliber.
  • Iris Van Herpen 3-D Printed Dress: Inspired by modern society’s addiction to losing themselves in digital entertainment, this fantastical masterpiece is part of the world-renowned Escapism couture collection by Dutch fashion designer Van Herpen, whose celebrity fans include Bjork and Lady Gaga.
  • RotoBooth: A rotary dial photo booth that reinvents mobile photographing and sharing.
  • Happiness Machine: An Internet-connected printer that prints randomly happy thoughts from across the globe.