Once More, Google Asks U.S. Children to Reinvent Its Logo

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How precious it is when a brand is unpretentious about its logo.

Google’s “Doodle 4 Google” program, an annual event since 2008, invites U.S. students in kindergarten and all grades to redesign the Google homepage logo.This year’s theme: “My Best Day Ever.” 

The winner will have their artwork displayed on the Google homepage, receive a $30,000 college scholarship and a $50,000 technology grant, among other prizes. The competition runs through March 22.[more]

Fifty state finalists will be chosen in each of five age groups, and all will be eligible for the grand prize. While the competition is for U.S. students only, Google runs similar Doodle 4 Google contests in other parts of the world.

In May, the work of the 250 state finalists will be displayed in an online gallery for a panel of celebrity judges including Katie Couric; Brian Henson, chairman of Jim Henson Co.; and Chris Sanders, director of How to Train Your Dragon. Google staffers will also help narrow the field before the general American public begins voting.

Five national finalists will be named on May 22, and the grand prize winner’s doodle will appear the following day on the Google homepage.

The doodle concept begain in 1998 when Google was still unincorporated. Larry Page and Sergey Brin placed a stick figure drawing behind the second “o” in the word Google as a humorous way to tell users they were “out of the office.” In 2000, then-webmaster Dennis Hwang produced a doodle for Bastille Day – and the rest is history.

Doodles noted only celebrated holidays at first, but now range from commemorating the anniversary of the first drive-in movie and International Women’s Day, to tributes to Peter Carl Fabergé and artist Keith Haring. A collection of the more than 1,500 doodles can be seen here.

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