Diet Coke Celebrates UK 30th With a Hot Date

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Diet Coke was introduced in the US in August 1992 and the following year in the UK and Europe. The brand’s UK marketing team is celebrating its British 30th birthday with a bit of a hen party — by bringing back one of its iconic campaigns, the hunk. See the teaser for its new campaign breaking Monday (update: watch it here), and its inspiration (the 1997 “Window Washer” commercial starring Robert Merrill), below.[more]

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