Forget about His Master’s Voice — what about His Master’s Tweets? A day after we pondered what new owner Hilco might do with HMV as it sets about salvaging the British retail chain, one piece of Hilco’s strategy is clear: lay off 60 staffers at corporate HQ.
The holder of the brand’s official @hmvtweets Twitter account brought his or her phone to HR and live-tweeted the firing, prompting the hashtag #hmvXFactorfiring to take off among the brand’s almost 65,000 Twitter followers.
Earlier tweets such as “Just overheard our marketing director (he’s staying, folks) ask how he can shut down Twitter” have been taken down, but can be viewed at Gigwise. Thoughts on how to handle restructuring from a corporate, HR and employee perspective on social media? Share them below.
Update: All the tweets have been removed and a fresh series of post-meltdown tweets (including the #savehmv and #hmvxfactorfiring hashtags) asking followers to “please stick with us”:[more]