2013 Oscars: Brands Seek Star Power With Tim Burton, Jennifer Aniston, Naomi Watts and more


As promised, a slew of new ad campaigns made their red carpet debut during the Oscars telecast Sunday night on ABC and in local markets. Below, check out new campaigns for Samsung Mobile (starring director Tim Burton and a unicorn), Kristen Chenoweth for Royal Caribbean, Jennifer Aniston for Aveeno, Naomi Watts for Pantene and more. Then tell us which (if any) you think deserve best in show—and which marketers should have saved a million dollars or so.[more]

Kristen Chenoweth tries to help Royal Caribbean overcome the industry’s PR crisis:

Jennifer Aniston, who helped present the Oscars for best hair and makeup, smooths on Aveeno:

Nominee Naomi Watts primps for Pantene:

McDonald’s charmed with its new spot, “Lucky Penny” —

BlackBerry got romantic:

Apple continued its current iPad campaign:

Grey Poupon revived classic “Pardon Me” campaign with additional behind-the-scenes footage via Twitter:

North of the border, Target introduced itself to its new Canadian neighbors:

J.C. Penney‘s new Your’s Truly campaign appealed to Americans:

….with a peppy collection from new partner Joe Fresh, the Canadian brand coming to 700 JCP stores:

…Pearl, a diffusion line by red carpet (and Project Runway) fave Georgina Chapman of Marchesa:

…a new lingerie collection, Cosabella Amore:

…while JCP’s Levi’s Denim Bar wooed men:

Microsoft‘s Bing searched for fame beneath the palm trees:

Taco Bell promoted its Cool Ranch Doritos Locos Tacos debuting March 7th:

Diet Coke hit the red carpet with a hot date: its hunky British gardener:

….and “Credit,” which debuted during last year’s Oscar’s telecast:

Chanel also dusted off a Hollywood-ready ad—its controversial campaign starring Brad Pitt:

Chobani made its Oscars debut with “Real is Original”:

Coldwell Banker woos home-buyers with “We Believe”:

Stella Artois touts craftsmanship in “The Artist”:

The Dunder Mifflin local campaign that an ABC affiliate in Scranton, PA, refused to air:

Honda touted its Express Service:

And exclusive auto advertiser Hyundai brought back brand voice, actor Jeff Bridges with new commercials: