From the Detroit auto show in a working person’s town in January to the high-end distractions of this week’s Geneva auto show, the focus of the auto industry next moves to an annual exhibition whose personality lands somewhere in between those two: the New York International Auto Show.
Scheduled for the Jacob Javits Center in New York from March 29 through April 27, with a press preview beforehand, the New York show mixes the glitz and accessibility of the world’s most important media market with the fact that the event is a big and relied-upon marketing boost for Tri-State auto dealers just before the heavy annual selling season begins.[more]
Here are some of what automotive brands will display and announce uniquely at New York this year:
General Motors will re-introduce its famed muscle-car designation, SS, for a new Chevrolet SS model that will enjoy sort of a “grand opening” at New York. The car already has been glimpsed by Nascar fans at the track. The racetrack version has underpinnings in common with a street version of the rear-wheel-drive model. Now the SS will attract show-goers in New York just as the new Chevrolet Corvette Stingray headlined GM’s presence at the North American International Auto Show in Detroit.
Land Rover will debut an all-new Range Rover Sport in a “live drive” through Manhattan on March 26. The brand is calling the vehicle the brand’s “fastest, most responsive and most agile” to date. More Range Rover Sports are sold in New York than any other metropolitan market in the world, and the new Sport is the third Range Rover version to be launched in the last few years.
Hyundai will also appeal to the many luxury-car customers who come to the New York show by sporting a freshened Equus flagship full-size sedan. The Ultimate trim level of the vehicle tops out at a sticker price of more than $67,000 for the 2013 model. The 2014 version will boast 19-inch “turbine-spoke” rims, and enhancements of interior materials and technologies.
More auto brands will provide sneak peeks at their plans for the New York show in the weeks to come.