Kraft Defends Mac ‘N Cheese Food Coloring to Cheesed Off Bloggers

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For many parents, tiredly pouring the little pouch of mysterious dry ingredients that comes in your Kraft Macaroni & Cheese box into the pasta and watching the whole thing turn a scary orangish color is a rite of passage. There are some, though, who are alarmed (and awake) enough to try and put an end to it

Vani Hari mostly writes her Food Babe blog from North Carolina, but she recently traveled to Northfield, Illinois, to pay a visit to Kraft Foods HQ in Northfield, Illinois, on Monday and demand that the company stop putting yellow #5 and yellow #6 dyes in its food, as Hari noted in a blog post.

Kraft, of course, wasn’t backing down. “The safety and quality of our products is our highest priority and we take consumer concerns very seriously,” a Kraft spokeswoman said in a statement, the Chicago Tribune reports. “We carefully follow the laws and regulations in the countries where our products are sold.”[more]

Hari isn’t buying it. Another food blogger, Lisa Leake of 100 Days of Real Food fame, posted a petition on Change.org last month entitled “Kraft: Stop Using Dangerous Food Dyes in Our Mac & Cheese.” They’ve received more than 270,000 signatures, and claim that the dyes used in the U.S. product lead to hyperactivity and other health problems, a claim that Kraft denies.

The Tribune notes that, “Kraft sells 14 varieties of Mac N’ Cheese that use natural coloring or no coloring.” Hari, however, says those are much too difficult to locate and Kraft should simply remove the dyes from the U.S. product and try selling the U.K version, which uses a different recipe (and has the delightful name of Cheesey Pasta, to boot), in the States.

It looks like it’s going to take a lot more than signatures to get any kind of reaction from Kraft.

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