All The News You Can Drink: Tommy Guns Vodka, Corona’s Herd, Dos de Mayo and more


Gun Company Fires Back at Tommy Guns Vodka

Chicago mobsters back in the days of Al Capone favored a submachine gun known as the Tommy gun, which was then glorified in plenty of films and books about the era. But Tommy guns aren’t some relic of history. Saeilo Enterprises still makes them, and the owners aren’t very happy with Alphonse Capone Enterprises and its Tommy Guns Vodka, which is sold in a bottle shaped like the famous gun.

In fact, they are so annoyed that a lawsuit has been filed, the Chicago Tribune reports. Saeilo wants all of the Tommy Guns Vodka that is left to be turned over so it can all be destroyed. (Consumption counts as destroying, right?)[more]

Corona Light Encourages Consumers to Ditch the Herd

Guys in their 20s aren’t generally known for doing their own thing. They often run in packs and do what their friends are doing, but Corona Light is asking them now with a new ad campaign to “Ditch the Herd.” The new campaign features a hilarious walking, talking sheep that plays guitar, hunts and high-fives while urging folks to be a little different from everybody else. 

UV Vodka: The One Place You’re Encouraged to Post Pictures of Yourself Drinking

Phillips Distilling has launched a new, brightly hued campaign for its UV Vodka brand. The flavored vodka campaign, entitled “be UV” encourages consumers to “be as original, bright and colorful as UV Vodka’s 17 flavors.” The brand is capturing the attention of social media mavens with its “UV add yourself” photo sharing tool, which allows users to upload a photo via mobile or tablet app and chose colorful filters and phrasing to create their own UV ad. UV will feature some of the photos on its website and in national advertising.

Heineken’s latest ad campaign—coupled with its sponsorship of the UEFA Champions League—features a man who is given tickets to the championship game and must find all sorts of interesting ways to make his way across the globe to get to the game. The campaign also has its own app, of course.

Dos Equis can’t wait for Cinco de Mayo festivities to roll around, so it’s kicking off the party early on May 2. The “Dos de Mayo” campaign brings back “The Most Interesting Man in the World” to make it easier for people to celebrate the holiday, as Cinco de Mayo falls on a Sunday this year. 

Kraft’s Zesty Italian salad dressing has a new ad that feature a shirtless guy showing folks how to make a tasty salad. It just happens to be the same shirtless guy that appears in Beam’s Sauza Tequila’s new ad, “Make It With a Lifeguard,” which features said fella showing folks how to make a drink. The folks at Sauza are feeling a little ripped off. “Well, they say imitation is the best form of flattery,” a Beam rep told Adweek. “And apparently one company believes nothing goes better with Sauza margaritas than a zesty salad.”

Absolut has released a limited edition bottle of Mexico vodka to the U.S. market. The bottle was designed by famed Mexican artist Dr. Lakra. Meanwhile, the brand had to issue a recall for its Absolute TUNE brand since it forgot to mention that the beverage has sulfites in it. 

Ballantine has its own 12-year-old Scotch whisky, so what did they do to celebrate? Partner with a Scottish illustrator to create a whisky-inspired typeface. Don’t try writing any of these after downing a few, though.

Anheuser-Busch InBev’s purchase of Mexico’s Grupo Modelo SAB had been blocked by the Department of Justice but the word on the street is that a settlement is close to being worked out and InBev is about to get even bigger than its already gargantuan size.

Who needs pull-tabs? Sly Fox Brewing Company’s Helles Golden Lager has a top that comes completely off so drinkers can imbibe as if holding an actual cup. “This technology allows the full flavor and aroma of the beer to hit the drinker’s senses,” the brewer recently said. Sly, indeed.

Craft beer is growing quickly in America and the big beer brands of AB InBev and MillerCoors aren’t happy about their market share being eaten into, so the pair have turned out such brands as Shock Top, Goose Island, Blue Moon and Third Shift that market themselves as if they’re craft beers and don’t bother to mention who owns them. Craft beermakers would like more transparency. The big brewers simply want more sales.

Austrian winemakers have teamed up in a first-time effort to get more Americans to buy their product, declaring May 8 through June 9 Austrian Wine Retail Weeks and planning more promotions and tastings in U.S. stores during that time period. The tagline for the effort is “Bring Culture Home.”

Courvoisier is launching a series of Courvoisioloy events across the country to promote the brand’s mixability.

Country star Kenny Chesney has teamed up with Flo{thinkery} to create Blue Chair Bay Rum, a personal brand entirely funded by Chesney. 

Jim Beam is releasing a limited-edition “Distiller’s Masterpiece” bourbon in time for Kentucky horse racing season. The exclusive batch will only be available at the Jim Beam American Stillhouse in Kentucky.

Miller High Life and the bowling industry have signed a two-year deal for the brew to continue to be the Official Beer of Bowling. Keep your eyes peeled for official glassware and pitchers at the 2,100 bowling alleys represented.

Former major leaguers Rich Aurilia and Dave Roberts teamed up five years ago to form Red Stitch wines (named for the stitches on a baseball, natch) and since then they’ve churned out “three vintages of cabernet, has three more in barrel, and is expanding into pinot noir,” according to the Napa Valley Register.

Central European Distribution Corp. may dominate vodka sales in Russia and Poland, but it still finds itself in major financial trouble after being unable to repay $258 million in bonds last month. The company that once imported Dom Perignon to Russia is planning to file for bankruptcy.

Lavish spending by Chinese officials is finally being reined in, which is good for China’s budget but bad for liquor manufacturers and retailers. Luxury liquor makers in China are bracing for a much weaker year than they had in 2012.

Online wine sales are growing, partially due to many states eliminating laws that kept wine from being shipped to consumers as well as “the rise of third-party sites run by companies that don’t make wine” after California set guidelines back in 2011 for the behavior of such institutions. Home delivery certainly eliminates drinking and driving from the equation.