All the News You Can Drink: Sam’s 26.2 Boston Brew, Miami Heat Champagne and more


Boston Beer Aims to Trademark “Boston Strong 26.2”

Boston Beer Company, the maker of Samuel Adams, has been brewing up a special beer, “26.2 Brew,” for the Boston Marathon for years. Now that the marathon has taken on a wider social significance in the weeks after the bombings, the company would like to change the brew’s name to “Boston Strong 26.2 Brew” and has applied for a trademark, the Boston Globe reports.

The plan is to use money from the sale of the beer to help victims of the tragedy. Boston Beer says it won’t hog the trademark but allow other beverage companies to use it as well as long as they commit to giving 100 percent of profits to charity.[more]

AB InBev Chops Its Waste in Half

Empty beer cans may be a big problem across the landscape, but Anheuser-Busch InBev is doing all it can to make waste less of a problem in-house. According to a new sustainability report from the company, it chopped its waste by 54.8 percent from 2011 to 2012. Two years ago, InBev sent 104,946 metric tons to the dump. Last year, only 47,341 made the trip.

In addition, InBev’s recycling and composting numbers went up 2.8 percent, rising from 5,937,251 metric tons to 6,102,819. The brewer set a 3-year goal to hit a 99 percent recycling rate by the end of 2012. Not only did it hit its goal, but it beat it, achieving a 99.2 percent recycle rate by eliminating material losses, improving packaging and finding cost-effective and alternative uses for raw materials and by-products.

Looks like somebody doesn’t just want to be the King of Beers.

The Miami Heat Drink Moet For the Playoffs

The reigning NBA champions Miami Heat need just one more win to finish off the Milwaukee Bucks to advance to the second round of the playoffs. If they pull it off (and there is no reason to think they won’t), guess what champagne LeBron James, Dwyane Wade, Chris Bosh, and all the rest will surely be drinking in the locker room? Moët & Chandon’s Moët Ice Impérial, naturally. 

Just before the playoffs began, it was announced that Ice Impérial could cross off “Become official champagne of the Miami Heat” from its bucket list. Ice Impérial will be found in special Moet-branded glassware courtside for all the fancy folks to imbibe from (hopefully, the brand surely thinks, while on national TV.)

More Booze News:

Angry Orchard Cider Company is releasing a new line of specialty ciders this week, including Angry Orchard Iceman and Angry Orchard Strawman.

– Drones usually bring bad news, but from August 8-10 at the Oppikoppi music festival in South Africa, a beer drone will be on hand to deliver brews to festival-goers who have placed orders on their phones.

– Michigan is trying to “make it easier for local businesses to make and sell craft beer and other alcoholic beverages.” Texas is considering legislation that would allow brewers to sell directly to consumers and New Hampshire law changes have inspired a few nanobreweries (those that produce less than 2,000 barrels annually) to open in the state.

New legislation in Washington State now allows wineries and microbreweries to offer samples at farmers’ markets.

– Rock group Iron Maiden turned out “Trooper” beer back in March. It has been selling so well that the brewer involved “has had to increase staffing to six days a week making three batches a day just to keep up with the advance orders that have been pouring in from over 100 countries.” Dude!

– A new survey says vacationing Americans would rather give up booze than their mobile devices. Of the 1,048 adults surveyed, 54 percent of them said they would give up alcohol for a 25 percent discounted hotel stay. Only 26 percent said they’d give up access to their mobile.

Snow Queen Vodka may be the bestselling brand at Harrods and Selfridges in London, but it will soon know how well it can do in Ghana. It hit the market there earlier this month.

– It is a tough job, but someone has to do it. Members of the International Rum Expert Panel have sipped all they need to in order to name the best rums of the year. Best in Class for the Premium Rum category went to Barcelo Imperial Anniversario 30 from the Dominican Republic.

– After the first nine months of the fiscal year for Pernod Ricard, which is the second largest distiller of Scotch whisky, the company says that the liquor is having tough times selling in Asia and faced “challenges” in Spain. The company’s other brands, though, showed growth. Folks in India are apparently enjoying themselves. Pernod saw growth there for its Chivas, Absolut, The Glenlivet and Ballantine’s brands.