United’s MileagePlus Adds Partnership with ScoreBig to Boost Rewards Program

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United’s MileagePlus program can now give members access to a lot more than just upgraded seats on an airplane. The rewards program, which includes 25 airline partners under the “Star Alliance” seal has teamed up with ScoreBig.com to give members access to live event tickets from the NBA, NFL, MLB, NHL and college sports to popular family, music and theater performances. 

ScoreBig, which is the first online marketplace for the liquidation of live event tickets will allow MileagePlus members to both earn miles on ticket purchases as well as use miles to make purchases on the site. 

“This is an exciting, first-of-its-kind service offering within the live-entertainment and travel industries,” Adam Kanner, ScoreBig CEO said in a press release. “We’re thrilled to be joining with United to introduce ScoreBig to MileagePlus members and to enable them to use or earn MileagePlus miles across millions of tickets at substantial savings.”[more]

While there are tens of million of MileagePlus members, many don’t utilize their miles or have trouble finding a worthy cause to spend them on. The new partnership is hoping to change that. 

“Whether members are searching for travel awards, live entertainment, merchandise or unique experiences, MileagePlus can now offer even more of the distinctive value they expect from the world’s leading travel loyalty program,” Praveen Sharma, VP, president of loyalty at United said in the release.

The partnership will benefit both companies as it will introduce millions of new users to ScoreBig, which was founded in 2009, and bolster United’s rewards program, which is already ranked among the top 10 carriers that allow passengers to use their miles to book flights. 

“We’ve worked hard to address customer frustration about their ability to use miles when and how they want to,” United spokesman Rahsaan Johnson told Crain’s Chicago. “We’ve put significant effort behind making award seats available during the periods that customers prefer to book, which vary by market, as well as rolling out new ways for customers to use their miles beyond travel, like merchandise, hotel and experiential awards.”

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