Coke’s Share Happiness Campaign Gets Literal


In the most literal brand extension of Coca-Cola’s “Share Happiness” campaign, Ogilvy France and Ogilvy Asia-Pacific partnered on a can that splits in half: Just twist, turn and share.

The Coke Social Can is specially designed so two people can share a soda in a totally germ-free way. “The Coke Sharing Can does twist into 2 cans from one—each with their own top to open,” tweeted Kim Ball of Ogilvy & Mather France.

Coca-Cola has not revealed whether it’s a real product with a future or just a sweet promotion for its ongoing Share Happiness campaign that has seen vending machines rigged to give hugs, hand out flowers, conduct social experiments in China and even connect war-torn countries.

The brand has also run with the sharing theme in the U.K. offering a personalized Coke with 150 of the nation’s most popular names, which was inspired by a pioneering 2011 campaign by Coca-Cola in Australia.


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