Seattle PD Plays to Stoners’ Cravings with Ultimate Public Health Initiative

FacebookTwitterLinkedIn

The Seattle Police Department may just be the most clever—and coolest—bunch of law enforcers out there. The rain-soaked city recently celebrated Hempfest, the largest marijuana festival in the world, and instead of raining on the parade with pot-safety pamphlets and a hard-as-nails attitude, the department cooked up a pretty awesome, stoner-approved plan.

Dubbed #OperationOrangeFingers, the department handed out snack bags of Doritos adorned with stickers that featured a short list of reminders for marijuana enthusiasts, including: “Don’t drive while high”; “Don’t give, sell, or shotgun weed to people under 21”; and “Do listen to Dark Side of the Moon at a reasonable volume.” The sticker also included a URL with information on the state’s new laws regarding recreational marijuana use.[more]

If the act itself wasn’t hip enough, the SPD also live-tweeted the hand-out of the 1,000 bags of chips, which were provided by private donors. Clearly pros at social engagement, the SPD kept up a pretty laid back attitude, posting festival updates, funny memes and even engaging in some banter with brandchannel Editor-in-Chief Shirley Brady.  

“Seattle cops aren’t doing this just to feed cravings. No, this is public health at its finest,” said The Atlantic. 

Sergeant Sean Whitcomb told The Stanger that, “Distributing salty snacks at a festival celebrating hemp, I think, is deliberately ironic enough that people will accept them in good humor.” And they did. The 1,000 bags were gone in less than 30 minutes, and the festival revelers ate it up. 

“We knew if we did leaflets, it would turn into litter,” Whitcomb told CNN. “We wanted people to be able to access the information. It’s actually fun to read. We wanted to do it in a way that is deliberately ironic.”

In fact, the initiative was so popular among festival goers that a few bags have appeared for sale on eBay. $50 for a taste of hemp history? Totally rad. 

FacebookTwitterLinkedIn