MTV launched in 1981 with The Buggles’ “Video Killed the Radio Star.” Now, ironically, 32 years later, video giant YouTube may be getting into the radio business.
According to a report from Billboard, the Google-owned site is working on an on-demand music service with both free and paid tiers that could join the increasingly crowded music streaming—which already includes services like Spotify, Pandora, iTunes Radio, Rdio and Twitter #Music—as soon as December.
The free version is said to offer “unlimited, on-demand access to a whole host of tracks on any device,” and the paid service will likely be ad-free and allow subscribers to store music on mobile devices. The Chicago Tribune notes that the video site is already the “most popular on-demand music offering in the world” and “has surpassed radio as the leading way teens and young adults listen to songs.”[more]
Indeed, YouTube is even hosting its first annual Music Awards on Nov. 3—which wouldn’t be a bad venue to announce it’s own streaming service.
In another gambit to create revenue, YouTube is furthering its push of paid channels, which allow content creators to charge $.99 or more per month for access, Time reports. Any creator that has 10,000 subscribers or more can create a new channel and start charging.