Brands Set Off on All Out Marketing Blitz in Race for Black Friday Sales


Thanksgiving is a time to share with loved ones, express gratitude, and take stock of the ad frenzy that is holiday shopping. And with brands turning the clock forward on Black Friday promos, marketing teams are in an all-out race to grab the attention of savings-hungry consumers. 

According to research from Shareablee, of the top 25 retailers on Facebook in the first half of November, Walmart accounted for 27 percent of the total shares by fans, followed by QVC with 9 percent, and Macy’s and Nordstrom at 8 percent. On Twitter, BestBuy is dominant with 30 percent of retweets in the category, followed by Nordstrom at 9 percent, Ebay and Target at 8 percent respectively and Walmart at 6 percent.

Target has outpaced all retail competition with six times more Black Friday posts than any other brand, while JCPenney’s one Black Friday post earned the highest level of engagement with over 54,000 likes, comments and shares.  

Are you planning on braving the crowds? If so, here’s some offers to keep an eye out for:[more]

– Radio Shack is using Movable Ink’s technology to change-up email content according to the time of day they are opened as the brand offers 24 deals in 24 hours on its website. 

– Walmart is dedicating its homepage carousel to Black Friday deals for the week as well as offering maps of local stores to expedite product location and shopping.

Macy’s is previewing Black Friday specials while advertising Thanksgiving sales so shoppers can prepare their lists ahead of time, as purchases can’t be made until Macy’s opens its doors at 8pm on Thursday evening.

– Target shoppers can preview the deals in Target’s online magazine, which has an interactive feature for creating a wish list ahead of time. As with Macy’s, Target will be opening its doors at 8pm on Thanksgiving.

– Home Depot has jumped the Thanksgiving gun and gone straight to offering Black Friday savings.

Lowes kicks off its Black Friday sale on Thursday with a sneak peek at upcoming deals and a giant onscreen countdown to add to the frenzy.

Best Buy is promoting the iPad Mini front and center along with ads for its upcoming Black Friday deals as it trumps competitors by opening its doors at 6pm on Thanksgiving.

– Amazon is offering Black Friday deals from every store imaginable, with limited-supply deals updated every 10 minutes, every day, during Black Friday Deals Week.

Sears begins its 1000+ Black Friday Doorbusters online-only tonight at 6pm CT, with Kmart’s Thanksgiving Round-Up deals also ending tonight.

– Starbucks’ Gift of the Week promises 30 percent savings on Starbucks Cold Cups and Straws through Thanksgiving while promoting its products for Christmas stocking stuffers.

Gap is offering up to 60% off on select products through Thanksgiving day. 

– Apple is going against the grain, of course, and promoting its one-day Apple Shopping Event on Friday, avoiding the ‘Black Friday’ label all-together.

Zappos created a pop-up Wheel of Fortune-type game on a baggage carousel at George Bush Intercontinental Airport in Houston on Wednesday to bring some early holiday cheer to travelers. As passengers’ bags landed on a slot, prizes ranging from Zappos gift certificates to North Face jackets, Jansport backpacks, Ugg boots and a Kitchen-Aid mixer would be theirs for the taking.

And in a notable first, more than 250 retailers are banding together for Bitcoin Black Friday, enabling holiday purchases to be made with the virtual currency. Brands participating include OK Cupid,, Humble Bundle, GOOD Magazine, CityWineCellar, Shave like Dad, and Exohosting, among others.

Happy Thanksgiving to our American readers and to all a satisfying Black Friday!