Physical Brands Send Some Digital Love This Valentine’s Day on Social


Like it or not, Valentine’s Day is just days away, and you can bet brands are out in full force to spread the love. 

Social and digital campaigns are especially prevalent this V-Day, and there’s even a way for singles to show some love. 

Evian has launched a global social campaign hitched to the hashtag #ILoveYouLike. When fans tweet or post on Facebook with the hashtag, Evian generates a unique and playful answer, such as “I love you like the 80s love a power ballad.” The campaign runs across Evian’s global Twitter, Facebook, Instagram and Pinterest accounts. Fans are charged to “share the love” with their sweetheart and complete the sentence “I love you like…” on Facebook for a chance to win Evian’s V-Day prizes. 

The campaign, from We Are Social, runs through Feb. 14 and includes about 30 alternative messages to “surprise and delight…messages that you don’t find at your usual card shop,” ClickZ notes.[more] 

Necco, the brand behind everyone’s favorite heart-shaped candies, is tapping social to bridge the age divide between its fans. “You see a drop-off in Sweetheart consumption a little after grade-school age,” Alyssa Hills, director of marketing for Necco, told Digiday. “Then you see it pick back up with custom printing—and that’s usually an adult consumer. People print custom hearts for weddings and baby showers or events. The bulk of the older orders are event oriented.” 

So the 167-year-old brand launched its Tweethearts campaign, which allows users to customize its Sweethearts candies by tweeting a message to @tweethearts. 

And for those that are still on the prowl for “the one,” TGI Fridays has launched a social media campaign that lets fans thank one of the most important person on the journey to relationship-hood—the wingman. The first 500 fans to follow @tgifridays and tweet using the hashtag #thankswingman will win a $15 gift cards good towards an order of wings at the restaurant chain.