At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.
Adobe turns iPad into drafting board with smart stylus.
Ben & Jerry’s is releasing Saturday Night Live-themed flavors.
BMW aims to make the MINI more masculine in China.
Cadbury customizes chocolates based on Facebook preferences.
Cheerios considers reviving 1980’s campaign to promote new dayparts.[more]
Elon Musk’s SpaceX tops CNBC top 50 disruptive companies list.
KitKat turns packaging in Japan into train tickets to boost tourism.
Lance Armstrong must face US doping suit.
MasterCard brings iBeacons to Brooklyn festival.
New York’s Metropolitan Museum of Art taps Instagram consultant.
Mike’s Hard Lemonade rebrands to Paul’s Hard Lemonade for one day.
Netflix hailed for signing Chelsea Handler to streaming talk show.
OK Go’s latest optical trick music video passes 4 million views in 48 hours.
P&G eyes new product categories.
Peeps looks beyond Easter to other holidays.
PolicyMic rebrands to Mic, broadens focus.
Sainsbury’s brings Netto brand back to the UK.
Sennheiser turns to user-generated content to combat Beats in fashion headphone race.
Snapchat launches Our Story in community appeal.
Southern Comfort unveils global ad campaign.
Uniqlo signs title sponsorship with International Tennis Federation.
Walmart gets jump on Christmas, touts Frozen and Hunger Games tie-ins for holiday shopping.
Wilson Tennis celebrates 100 years.