Brand News: Apple iWatch, Bezos Defends Amazon Fire Phone and more



At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.

Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.

Apple‘s looming smartwatch will reportedly include 10 sensors to track health and fitness.

American Apparel CEO ouster could trigger loan defaults.

Amazon Fire Phone described as “chocolate ice cream” to WSJ by Jeff Bezos, who also defends move to New York Times.


Adobe turns iPad into drafting board with smart stylus.

Ben & Jerry’s is releasing Saturday Night Live-themed flavors.

BMW aims to make the MINI more masculine in China.

Cadbury customizes chocolates based on Facebook preferences.

Cheerios considers reviving 1980’s campaign to promote new dayparts.[more]

DreamWorks aims to remake shopping mall Santas as its Nabi DreamTab tablet for kids with Fuhu and Intel ramps up.

Elon Musk’s SpaceX tops CNBC top 50 disruptive companies list.

GM may expand compensation for ignition switch claims, as whistleblower handling detailed by Bloomberg Businessweek.

KitKat turns packaging in Japan into train tickets to boost tourism.

Lance Armstrong must face US doping suit.

MasterCard brings iBeacons to Brooklyn festival.

New York’s Metropolitan Museum of Art taps Instagram consultant.

Mike’s Hard Lemonade rebrands to Paul’s Hard Lemonade for one day.

Netflix hailed for signing Chelsea Handler to streaming talk show.

Nike names eBay CEO John Donahoe to board, experiments with digital ink and releases Android app for FuelBand.

OK Go’s latest optical trick music video passes 4 million views in 48 hours.

P&G eyes new product categories.

Peeps looks beyond Easter to other holidays.

PolicyMic rebrands to Mic, broadens focus.

Sainsbury’s brings Netto brand back to the UK.

Sennheiser turns to user-generated content to combat Beats in fashion headphone race.

Snapchat launches Our Story in community appeal.

Southern Comfort unveils global ad campaign.

Uniqlo signs title sponsorship with International Tennis Federation.

Walmart gets jump on Christmas, touts Frozen and Hunger Games tie-ins for holiday shopping.

Washington Redskins respond to trademark flap as sponsors sit out uproar.

Wilson Tennis celebrates 100 years.

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