Ready, set, SLURP!
7-Eleven’s Free Slurpee Day kicks off Friday, July 11 at participating locations where fans of the frozen, carbonated beverage will no doubt line sidewalks in hopes of snagging a free small Slurpee before supplies run out. But this year, as the convenience chain celebrates its 87th birthday, 7-Eleven is extending the festivities for an entire week (actually eight days).
Consumers that download and register with 7-Eleven’s app will get access to special daily coupons from July 12 through July 19 for free snacks like M&M’s birthday cake candies, free Hostess Twinkies, a Snickers or Twix-brand ice cream bar or a free Big Gulp soft drink.
The celebration marks the 12th year that the brand has given away the free drinks, which are celebrating 49 years of frozen goodness.[more]
— 7-Eleven, Inc. (@7eleven) July 5, 2014
“Every year on 7-Eleven Day, we take the opportunity to thank our guests for their patronage throughout the year,” said Laura Gordon, 7-Eleven vice president of Marketing and Brand Innovation, in a press release. “This year we’re saying thanks in an even bigger way with eight days of free stuff. Summer is the season of fun, and each day’s special offer through our 7-Eleven app is a fun treat to enjoy, compliments of 7-Eleven and our supplier partners.”
The global brand has recently invested in its store design and product line-ups, including moving its decor a bit upscale and introducing healthier snack options like roasted edamame, fresh fruits and nuts to its offerings.
But don’t worry: if you’ve got a hankering for that Big Bite signature hot dog, 7-Eleven has got you covered—with free condiments, too!
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