Ralph Lauren Gives Runway Treatment to Reading in New CSR Initiative

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Continuing its long-time commitment to Corprate Citizenship, Ralph Lauren this week launched the Children’s Literacy Program, a capsule collection that features a limited edition Global Literacy Pony t-shirt designed to promote literacy in 12 languages. 

The collection includes the Pony shirt and a runway sketch tee, as well as a journal, tote bag and bag charm, with 25 percent of each purchase going towards the non-profit Reach Out and Read, which provides children’s books in pediatric medical offices thoughout the US.

A curated selection of children’s books is also available for purchase on ralphlauren.com, including classic titles like “The Cat in the Hat,” “James and the Giant Peach” and “Matilda.” Up to 100,000 book purchases will be fulfilled by Scholastic. [more]

The Children’s Literacy Program joins several other initiatives supported by the Polo Ralph Lauren Foundation, like the Pink Pony Campaign and the American Heroes Fund. Through partnerships and its own CSR initiatives, Ralph Lauren is making a name for itself off the runway. The full collection goes on sale later this month. 

—Connect with Brittany on her blog and on Twitter

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