Nestle Fitness Tops Tweeting Bra With Bra Cam Breast Cancer Campaign

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Nestlé Fitness cereal (not available in North America) is made with whole grain and a drop of cheekiness—but it’s all for a good cause.

The brand that brought you the “tweeting bra” last year is back for this October’s Breast Cancer Awareness month with a bra cam, and a hashtag (#CheckYourSelfie) promoted by the Keep A Breast foundation urging women to check their breasts monthly to promote early detection of breast cancer.

After all, “You might be surprised how many times your breasts are checked out every day. But when was the last time you checked your own?” More in the videos below.[more]

A behind-the-scenes look at the campaign, starring actress Eloise Oliver:

More on Keep A Breast’s 2014 global Check Your Selfie campaign:

And a look back at last year’s Nestle Fitness tweeting bra campaign:

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