Beanitos Bean Snack Chips Are Taking Manhattan, and Lots Of Other Places


The shift in American snacking tastes and preferences toward healthier fare is continuing these days with Beanitos, which touts itself as the “first all-natural bean-based chip” and is seeing its sales, and salty-snack market share, skyrocket.

The Beanitos brand has been making a big splash lately in places like New York, where its outdoor ads were ubiquitous and the brand sponsored New York Fashion Week.

The Austin, Texas-based company reported that product distribution has doubled over the past year, with Beanitos now available at 30,000 retail locations nationwide, as Americans have latched on to the health and nutrition benefits of beans.

“We have clearly struck a chord with consumers who are looking for an all-natural, better-for-you snack chip,” stated Beanitos CEO Dan Costello.[more]

“We are confident in our ability to leverage not merely new product innovation,” he added, “but also the operational, production, and distribution mechanisms to broadly influence the category as we begin to grow.”

Beanitos was started five years ago by two brothers, Doug and Dave Foreman; now it’s scoring product placements (such as The Big Bang Theory).

Each bag offers 5 to 6 grams of fiber and 4 grams of protein in each one-ounce serving at a time when those two nutritional components are coming into special focus for US consumers, who want more of each.

Beanitos also are GMO-free at a time when that’s an increasing preference of American consumers, especially those who value healthier food choices.

There were precedents for the Foremans’ idea in salty snacks made out of a whole range of vegetables and even fruits instead of the traditional corn, wheat and potato bases, including Terra Chips and a now defunct experiment by PepsiCo’s Frito-Lay division called Flat Earth.

In a customer survey sponsored by Beanitos, the company reported that 49 percent of U.S. adults viewed beans among the healthiest primary snack ingredients, far ahead of soy and rice as well as corn and potatoes.

Potato chips, especially, have been flat lately, with sales growing recently at only a 2.6 percent pace while the overall savory snacks category continues to grow at nearly 17 percent, according to Beanitos research.

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