Brand News: Apple Tops Interbrand’s Best Global Brands and more

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TOP STORIES

Apple CEO receives open letter from Carl Icahn as brand remains #1 on Interbrand‘s Best Global Brands report as Huawei debuts on ranking (more from CEO Jez Frampton, above).

Audi slips behind Mercedes-Benz in global sales battle as it seeks $2.5 billion in annual cost cuts. 

iHeartRadio makes first foray into smartwatches.

IKEA enters insurance business.

HTC expands into personal cameras with quirky RE “selfie smartphone.”[more]

MORE BRAND NEWS

BMW backs Frieze art fair.

Canon unites product line under “See Impossible” platform.

Chobani broadens product line with Oats.

Costco aims for younger customers.

Coty seeks digital success formula.

Johnson Controls fires consultant after affair with CEO.

Microsoft CEO Nadella clarifies women’s pay comments.

NBC eyed Jon Stewart to host Meet the Press, report says.

Neiman Marcus launches experiential Christmas extravaganza.

Sears fires back at reports of financial distress.

Shell and Lego part ways following Greenpeace campaign.

Snapchat prepares advertising debut.

Tesla unveils all wheel drive and safety features with D-line of models.

UPS launches service to cut down on delivery stops.

Virgin teases upcoming hotel debut.

Weight Watchers hires new US CMO as it repositions brand.

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