Brand News: Lexus, Yahoo, Lumia and more



Lexus launches a virtual experience app. 

Johnson & Johnson plans to begin testing Ebola vaccine in January, with 250K doses ready by May.

Yahoo‘s Marissa Mayer fires back at critics as company makes more money from search but still needs clearer strategy. 

Microsoft officially lays Nokia name to rest and embraces Lumia for Windows phones.

Target unifies holiday strategy including free online shipping and promotes Taylor Swift‘s new album (below) as Walmart CMO also talks up holiday plans. [more]


Apple and GT Advanced agree to wind down Mesa, Ariz., factory and their relationship.

AutoTrader inks 360-degree extension with NBA.

Boeing posts strong results and raises outlook.

Daimler plans to shift some production to North America as it sells its stake in Tesla.

Dish Network dumps CNN in Turner carriage spat.

Dow Chemical tops expectations with results.

Facebook launches Messenger campaign trial.

Ford may launch lighter aluminum pickup truck in era of cheaper fuel.

Google leads $542 million investment round in augmented reality startup Magic Leap.

Harley-Davidson is on cruise control.

Kimberly-Clark sees sales of mid-priced Huggies squeezed.

Mazda becomes auto sponsor of SXSW.

Schick teams with The Onion for branded content around Xtreme3 razors.

Siemens talks about selling hearing-aid business.

Sony considers cutting smartphone sales target again.

Takata air-bag warnings extended to 6.1 million US cars as GM plans to warn some car owners against front-seat passengers.

Tesla direct-sales ban in Michigan is reaffirmed by new law.

Total names new CEO after convening board meeting.

UNICEF UK launches kids vaccine campaign as UNICEF US launches Ebola PSA.

Walgreen sees US vp of merchandising leave company.

Walmart goes for emotional appeal and an underdog role.

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