PETA Hits Macy’s Thanksgiving Parade as Part of Cruelty-Free Holiday Push


Making good on its promise to protest SeaWorld’s involvment in the Macy’s Thanksgiving Day Parade, the animal rights group brought signs to the parade route in New York in the wake of Macy’s decision to include the amusement park’s float, despite PETA’s claims of mistreatment of animals there.

While Macy’s ignored PETA’s pre-parade protest (with women in a bathtub painted to resemble orcas) and the organization’s parade protest was sidelined by the arrests of Ferguson protesters, the campaign was just one part of a slate of holiday campaigns by the tireless animal rights activists:[more]

• As you sit down to your Thanksgiving feast, giving gratitude for family and food, a PETA video detailed how turkey meat made it to your table. 

• Skipping turkey this year for red meat? Another PETA video aired its beef with the meat industry while highlighting celebrities such as RZA of the Wu-Tang Clan in extolling going vegan.

• Buying sweaters as gifts? “The Secret Cost of Wool” and “The Wool Industry in 60 Seconds Flat” urges a #WoolFreeWinter.

• Shopping for a goose down coat on Black Friday? Actress Alicia Silverstone is banging the drum for down-free products that do not harm animals.

While it’s a sobering spin on content and social marketing, PETA’s goal is to convince consumers and retailers this holiday season to stop and think—even if it didn’t convince Macy’s. 

• Follow us: @brandchannel on Twitter and brandchannel on Facebook. Connect with Sheila on Twitter: @srshayon


Leave a Reply

Your email address will not be published. Required fields are marked *