Aston Martin Celebrates 50 Years in Bond Films With 007’s New DB10


The wait is over—Aston Martin has officially confirmed it’s reteaming with the James Bond franchise with a starring role in Spectre, which is now in production and due for release on November 6, 2015.

The luxury British sports car brand unveiled the Aston Martin DB10, an evolution on Bond’s iconic DB5 that was introduced 50 years ago in Goldfinger, on the 007 stage today at Pinewood Studios.

The model was developed specifically for the film, with input by Spectre director Sam Mendes, who was on hand with Daniel Craig and other cast members today, to reveal Bond’s new ride.[more]

A limited run of 10 cars is being built in-house by the brand’s design and engineering teams. As Aston Martin’s press release added, “The DB10 gives a glimpse to the future design direction for the next generation of Aston Martins.”

In his first big move since leaving Nissan to join the luxury British automaker, Aston Martin CEO Andy Palmer stated: “In the same year that we celebrate our 50-year relationship with 007, it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond. To be partnering once again with EON Productions is great news for this company and for everyone around the world that loves to see Bond at the wheel of an Aston Martin.”

As Forbes notes in its look at Aston Martin’s half-century history with the brand, “In Casino Royale, the (DB5) performed a record-breaking seven-roll stunt maneuver after which it was cannoned into the air. Three models were reportedly destroyed during the filming.”

In September, Aston Martin and EON auctioned an Aston Martin DB5 for charity to celebrate the 50th anniversary of Goldfinger, the first James Bond film to feature the now-iconic luxury British sports car.

Below, a look at another piece of history: a one-third scale model of the iconic Aston Martin “Skyfall” DB5.

“With just 100 in existence, the limited edition model has been refined with functioning Goldfinger gadgets, including remote controlled model machine guns, operational model bullet proof shield, revolving number plates, gear stick with ejector button and removable ejector seat roof panel.”


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