Consumers and marketers have been playing with emoji for a while now, using the Japanese icons in ways that may surprise their creators.
Brands have been chomping at the bit to have their own to play with; Taco Bell even launched a Change.org petition last year to add the humble taco to the menu of food items.
Now brands can use their logos as emoji, as Walmart and others are already testing, thanks to Inmoji, the branded emoji developer that’s making its debut at CES 2015.[more]
Even before CES got underway, it was named one of Adweek‘s top 5 adtech startups for marketers to watch at the show.
According to a press release, Inmoji’s clickable brand emojis hope more brands (evident in its roster above) to develop their own emoji to better target audiences on mobile, increase their reach, deepen brand loyalty and capture critical insights into consumer behavior and trends.
In addition to Walmart, Fandango and booze delivery service Drizly are testing Inmoji’s logo-based clickable stickers for mobile messaging and promotions.
As for Taco Bell, well, it really wants to have a taco emoji more than its logo. The Irvine-based fast food brand’s Change.org petition doesn’t mince words:
“Why do pizza and hamburger lovers get an emoji but taco lovers don’t? Here’s a better question: Why do we need four different types of mailboxes? Or 25 different types of clocks? Or a VCR tape and floppy disk emoji? No one even uses those things anymore.”
The brand may not have to wait much longer. The Unicode Consortium, a nonprofit responsible for regulating computer text including emoji characters, is currently weighing 37 new emoji candidates to be released in 2015—and the taco is one of them.
—Click here for more coverage from CES 2015.