In a first for branded entertainment, Buzzfeed and Purina’s Dear Kitten is headed to the Big Game, while Carl’s Jr. raises eyebrows with suggestive spot—and more:[more]
• Bud Light released its “Real-Life PacMan” teaser video, the latest in its Up For Whatever walk-up to its Game Day ad, following a Twitter tease two days ago:
— Bud Light (@budlight) January 20, 2015
• Budweiser also offers a glimpse of its iconic horses that will be coming to the game:
— Budweiser (@Budweiser) January 21, 2015
• Nationwide Insurance today debuted an online teaser with Mindy Kaling: “After years of being treated like she was invisible it occurred to Mindy Kaling she might actually BE invisible. nationwide.com/InvisibleMindy #InvisibleMindy”
• Mercedes-Benz VP of US marketing, Drew Slaven, tells us about this year’s Big Race pre-game campaign in a Q&A you can find here.
• Carl’s Jr. is unrepentant about the (deliberate) uproar over its Super Bowl ad sneak peek with model Charlotte McKinney (and not much else).
Brad Haley, chief marketing officer at CKE Restaurants, parent to sibling burger chains Carl’s Jr. and Hardee’s, tells USA Today the ad (which will run primarily in Western US states) is true to the brand: “We don’t show things in our ads that you won’t see at the beach on any given warm, weekend. We don’t cross the line—but we like to get right to the line.”
• Also incurring the wrath of feminists, Victoria’s Secret teased its Super Bowl participation with this spot:
• As Adweek points out, Buzzfeed and Friskies‘ “Dear Kitten: Regarding the Big Game” will run in only three feline-friendly markets: Los Gatos, Calif.; Kitty Hawk, N.C.; and Pawnee City, Neb.
• Pepsi, meanwhile, is hyped for Half-Time:
• EAT24 will be running its spot in select markets, starring Snoop Dogg and Gilbert Gottfried in what it’s calling Snooperbowl:
• Snickers teased its “Very Brady” Super Bowl spot with Danny Trejo:
• Hallmark Channel is bringing back the Kitten Bowl to Super Bowl Sunday, competing again with Animal Planet’s longrunning Puppy Bowl: