Brand News: Super Bowl Buzz, Old Spice Brings Back Terry Crews & more



Super Bowl advertising buildup continues, as BuzzFeed makes local Super Bowl buy for new ad, Carl’s Jr. aims for raciest Super Bowl spot ever (above), Mtn Dew plans to offer pregame Snapchat storyNissan plays to fatherhood theme, Skittles releases its second teaserVictoria’s Secret floods social media with teasers for Super Bowl ad. (Click here for the latest ads and sneak peeks.)

adidas sells Rockport shoe brand to new company that includes competitor New Balance and has high hopes for new Ultra Boost shoe.

Starbucks names a techie COO and reports earnings as brand expands mobile ordering in US.

McDonald’s reports disappointing financial results as chain also faces controversy over responsibility for alleged discriminatory franchisee actions.

Old Spice re-teams with Terry Crews:[more]


AARP The Magazine readers see Bob Dylan give away copies of his new album to 50,000 of them.

AT&T weighs DirecTV rebrand.

Bloomberg Businessweek‘s latest provocative cover tackles Abercrombie & Fitch downfall as Mike Bloomberg reportedly eyes the New York Times.

BMW and Volkswagen team up on electric vehicle charging stations across America.

Chris Burch‘s C. Wonder retail brand files for bankruptcy.

Cicret wearable tech concept aims to turn skin into touchscreens.

CVS tests delivering beauty services via MinuteClinic.

Disney measles health outbreak sparks tourism scare.

Dollar Tree wins the battle for Family Dollar.

Facebook gets advertising investment in Indonesia.

FIFA loses sponsors Castrol, Continental and Johnson & Johnson as leadership election looms.

Ford opens new Silicon Valley lab.

GlaxoSmithKline ships first batch of experimental Ebola vaccine to Liberia.

GM issues stop-sale order on crossovers for problem with Goodyear tires.

Google gives up search market share to Bing and Yahoo.

Jell-O gets another brand reboot.

Kimberly-Clark weathers a tough quarter.

Nissan warns not to underestimate sales potential of new Titan.

Pinterest tries to capture male users.

Quorn gears up massive meatless new-product push.

RadioShack gets another delisting warning from NYSE.

Ram features Miranda Lambert in custom song.

Seattle Seahawks file to trademark the word ‘boom’ and the number 12.

Sony will delay financial results in wake of hacking.

Spartan Race aligns with Whole Foods Markets.

Stella Artois partners with

T-Mobile taps subprime-credit customers.

Target has fun on Vine.

TurboTax promises refund to consumers outraged by much higher prices for tax software.

UNHCR taps Oculus VR to bring Syrian refugee’s story to life.

& a NYC teen was arrested for threatening use of emoji.