• Esurance kicks off new branding campaign with ads featuring Bryan Cranston and Lindsay Lohan
• Weight Watchers gets attention for its tough love ad[more]
• Vita Coco taps into Marshawn Lynch curiosity
• American Family Insurance landed Jennifer Hudson for Midwest spot
• First Bank teaches a lesson in regional spots
• Katy Perry wowed in the Pepsi Halftime show.
Fifty Shades of Grey gets boost from Super Bowl ad and tie-in interest by sex-toy industry.
The Ace Hotel hires writers to pen letters to guests.
Amazon strikes deals with colleges for co-branded web sites.
Bob Dylan makes the cover of AARP magazine.
CPG manufacturers lobbied to take responsibility for packaging waste.
Lands’ End hires a new CEO from Dolce & Gabbana.
Lowe’s builds smart-home brand.
Monsanto faces fresh pressure.
PGA Tour shows off its “good” guys.
Pom Wonderful sees court uphold ruling that some of its ads were deceptive.
Shake Shack dazzles Wall Street but spends next to nothing on marketing.
The New Republic re-emerges on newsstands.
TRW finds its air-bag part at center of major car recall.
Tencent extends content with NBA tie-in.
Time Inc. introduces magazine for kids’ financial literacy.
Uber extends olive branch to critics.