Brand News: Super Bowl XLIX Morning After Edition



Super Bowl 49 saw New England Patriots beating Seattle Seahawks in thriller, as ads ran and pundits weigh in on this year’s serious tone, including many nods to Dad. Also:

• Budweiser Best Buds” puppy won USA Today‘s Big Game ad meter as Nationwide brought on the tears

• McDonald’s launched Pay With Lovin’ campaign and promoted other Super Bowl advertisers on social media

• Esurance kicks off new branding campaign with ads featuring Bryan Cranston and Lindsay Lohan

• T-Mobile made separate ads for live streaming and TV in a big presence

• Weight Watchers gets attention for its tough love ad[more]

• Vita Coco taps into Marshawn Lynch curiosity

• American Family Insurance landed Jennifer Hudson for Midwest spot 

• First Bank teaches a lesson in regional spots

• Katy Perry wowed in the Pepsi Halftime show.


Fifty Shades of Grey gets boost from Super Bowl ad and tie-in interest by sex-toy industry.

The Ace Hotel hires writers to pen letters to guests.

Amazon strikes deals with colleges for co-branded web sites.

Bob Dylan makes the cover of AARP magazine.

CPG manufacturers lobbied to take responsibility for packaging waste.

GM and SAIC will partner for low-cost minivans in Indonesia, while GM has a handle on ignition-switch claims pool as deadline passes.

Hyundai signs on golf personality David Feherty and cuts price of fuel cell car.

Lands’ End hires a new CEO from Dolce & Gabbana.

Lowe’s builds smart-home brand.

Monsanto faces fresh pressure

PGA Tour shows off its “good” guys.

Pom Wonderful sees court uphold ruling that some of its ads were deceptive.

Shake Shack dazzles Wall Street but spends next to nothing on marketing.

The New Republic re-emerges on newsstands.

TRW finds its air-bag part at center of major car recall.

Tencent extends content with NBA tie-in.

Time Inc. introduces magazine for kids’ financial literacy.

Uber extends olive branch to critics.


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