Toronto’s Brand Rises with The Economist’s Safe Cities Index Nod


Toronto has just found itself at the TOp of an impressive list: The Best Place to Live.

The Economist Intelligence Unit (EIU)’s 2015 Safe Cities Index anointed the Canadian city perched on Lake Ontario after weighing a variety of factors including safety, democracy, cost of living, business environment and global food security.

Toronto scored in the top 10 of all of them except for cost of living, where it ranked 70th. But it did well enough on all the rest to place first. [more]

“As Canadians, we’re not surprised to see Toronto at the top of this list,” commented Carolyn Ray, managing director of Interbrand Canada. “In 2013, we became the fourth-largest city in North America, surpassing Chicago.”

“The next challenge,” Ray added, “will be to assert Toronto’s position as a global brand, on a par with New York, London and other large cities reflecting our diversity, influence and power in the world.”

Montreal came in second on The EIU list, with Stockholm, Amsterdam and San Francisco filling out the top five slots in the study of 50 major cities worldwide. Washington, DC, came in eighth and Chicago took the final spot in the Top 10.

For those looking for safety, the Toronto Star noted, Tokyo is where you want to live, coming in #1. New York (which might surprise some) came in at number 10 for the world’s safest cities, the only US city to appear in the Top 10 in that category.

The EIU research team also gave top spot to Tokyo for digital safety, an area where US cities did well but European cities lagged.

The overall safety ranking is based on digital security, health security, infrastructure and personal safety, reports. (See more on the methodology here.)

Separately, also named Toronto its top Canadian destination this year, partially due its hosting of the Pan Am Games in July, but also because the Toronto International Film Festival will turn 40 in September.

That makes sense, Ray commented, noting that “We are a busy metropolis with our own cuisine, look, fashion, music and arts scene.”

Despite all the the positive press for Toronto, CTV News commented that it’s unlikely that other Canadians will strop grumbling about T.O., as locals call it.

And as BlogTo noted, this is all a great honor and all, but it isn’t likely to get Toronto residents to stop complaining about the cold and commute times on the city’s congested highways into and around Metro T.O. (Yes, we’re looking at you, QEW.)

—Artwork courtesy of the Economist Intelligence Unit. Interbrand is the parent company of brandchannel.