Brand News: JCPenney, Apple, Adidas and More



adidas searches for new CEO amid investor pressure.

Apple is said to be redesigning stores under Jony Ive and Angela Ahrendts, and is poaching automotive engineers, battery-maker’s lawsuit claims.

Campbell Soup CEO Denise Morrison shakes up company with new cuts, new divisions and acknowledgement that consumers don’t like “Big Food.”

Hershey plans to triple digital ad spending.

JCPenney returns to Oscars advertising and debuts a second-screen game.[more]


Carlsberg replaces CEO.

Caterpillar sees probes and inquiries pile up.

Emerson breaks STEM-oriented campaign on TV.

Facebook enters viewability debate.

IFTTT lauches Do suite of apps.

Lotus plans US return with Evora 400 sports car.

Mercedes-Benz sponsors chef competition.

Microsoft gets serious with mobile.

Mondelez has big plans for smaller brands.

NBC sees “Nightly News” ratings slip in wake of Brian Williams’ suspension.

Neiman Marcus hones its digital edge.

The New York Times sees advertisers flock to redesigned magazine.

Potbelly expands breakfast to lift sales.

Priceline reportedly plans purchase of Rocketmiles hotel-booking startup.

Qdoba propels sales with simplified pricing.

Samsung scoops up a mobile wallet to take on Apple Pay.

Sheba donates pet food to animal shelters.

Target is localizing assortments for its Express stores.

USPS delivers with movie tie-up.

Uber expands funding round by $1 billion.

Volvo touts redesigned XC90 as rebirth of brand.