Brand News: The Oscars, Coca-Cola, Honda and More



The Oscars solidify place as marketing platform with new campaigns by American Express, Cadillac and others debuting during Sunday’s 87th Academy Awards, as Dove revived Real Beauty platform with #SpeakBeautiful campaign and Lego stole the show with musical number and brick Oscars.

Honda CEO plans to step down amid airbag furor as Takata faces US fines over recall information requests.

SodaStream hits reset as sales and profits fall.

Apple tops 2015 Brandcameo Awards as #1 product placement in the year’s #1 movies.

Coca-Cola promotes bottle’s centennial with global campaign that includes a nod back to iconic tune.[more]


Apple keeps watchers buzzing with talk of electric car and fights with Google for the car dashboard, amidst iPad TV spot at the Oscars and plans for new European data centers (and Japan screen JV).

Big Tobacco fights court-mandated ad campaign painting industry as liars.

Burberry enables live Twitter stream of today’s London Fashion Week show.

Chevrolet stays on top of racing with new Daytona 500 ads.

Darden names new CEO.

Dish Network sees founder Charlie Ergen step back in as CEO, as AT&T calls for inquiry over spectrum auction.

Disney US theme park prices hit all-time high.

Fox News sees Bill O’Reilly fight back claims of Brian Williams-like exaggeration.

HomeAway redefines family vacations.

HSBC‘s embattled CEO revealed to have bank-enabled secret Swiss account.

Keurig sets launch of Kold.

Lifebuoy looks to say “good luck” in Chinese.

McDonald’s US continues I’m Lovin’ It reboot.

Pebble color screen smartwatch reportedly leaks.

Prada sales in Asia weaken.

Rocket Fiber will network downtown Detroit with high-speed fiber optics.

Samsung teases Mar. 1st Galaxy 6 release at Mobile World Congress.

Starbucks is ending music CD sales in stores.

Twenty-First Century Fox denies report of takeover talks with Discovery Communications.

Valeant buys Salix in $10 billion pharma deal.

Walgreens opens flagship location in Hawaii.


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