The Oscars solidify place as marketing platform with new campaigns by American Express, Cadillac and others debuting during Sunday’s 87th Academy Awards, as Dove revived Real Beauty platform with #SpeakBeautiful campaign and Lego stole the show with musical number and brick Oscars.
SodaStream hits reset as sales and profits fall.
Apple tops 2015 Brandcameo Awards as #1 product placement in the year’s #1 movies.
Coca-Cola promotes bottle’s centennial with global campaign that includes a nod back to iconic tune.[more]
Burberry enables live Twitter stream of today’s London Fashion Week show.
— Burberry (@Burberry) February 23, 2015
Chevrolet stays on top of racing with new Daytona 500 ads.
Darden names new CEO.
Disney US theme park prices hit all-time high.
Fox News sees Bill O’Reilly fight back claims of Brian Williams-like exaggeration.
HomeAway redefines family vacations.
HSBC‘s embattled CEO revealed to have bank-enabled secret Swiss account.
Keurig sets launch of Kold.
Lifebuoy looks to say “good luck” in Chinese.
McDonald’s US continues I’m Lovin’ It reboot.
Pebble color screen smartwatch reportedly leaks.
— TechCrunch (@TechCrunch) February 23, 2015
Prada sales in Asia weaken.
Rocket Fiber will network downtown Detroit with high-speed fiber optics.
Samsung teases Mar. 1st Galaxy 6 release at Mobile World Congress.
Starbucks is ending music CD sales in stores.
Twenty-First Century Fox denies report of takeover talks with Discovery Communications.
Valeant buys Salix in $10 billion pharma deal.
Walgreens opens flagship location in Hawaii.