Elvis is back in the building!
For the first time in 40 years, the King of Rock & Roll will return to Las Vegas with “Graceland Presents ELVIS: The Exhibition—The Show—The Experience.”
Slated to open on April 23 at the Westgate Las Vegas Resort & Casino, the first-ever permanent Graceland exhibition outside of Memphis will feature hundreds of artifacts as well as live entertainment that celebrates Elvis Presley’s life and legacy.[more]
“After a 40-year absence, it’s time for the authentic Elvis Presley to return to Las Vegas,” said Joel Weinshanker, Managing Partner of Graceland Holdings LLC. “Elvis redefined live entertainment in Las Vegas, so there’s no better location for this new venture than the Westgate Las Vegas Resort & Casino, the very site where more people saw Elvis perform live than anywhere else in the world.”
As part of the exhibit, fans will be able to attend Elvis-themed live shows on the very stage where he performed for millions of guests during his record-breaking, seven-year stint from 1969 through 1976.
And for those in a romantic mood, there will be the Elvis Presley Graceland Wedding Chapel—the first-ever wedding chapel in Las Vegas to be operated by Elvis Presley Enterprises.
The announcement comes on the heels of renewed investment in the Elvis brand. In a push to attract a new generation of fans, Weinshanker, the Presley family and Authentic Brands Group have been leading the charge to keep Elvis in the spotlight.
And while the exhibition strikes a slightly more nostalgic chord than recent announcements around modernizing the visitor experience at Graceland and bringing the King back as a hologram, it’s on-brand for the performer who was quoted as saying, “Man, I really love Vegas.”
—Paula Pou is a New York-based word enthusiast by way of Brazil. Follow her sporadic musings on Twitter: @P_Pou