Chrysler Launches Hispanic Campaign Starring Gael Garcia Bernal

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Chrysler 200 2015 TV commercial Hispanic marketing Gael Garcia Bernal

Chrysler released a multicultural marketing campaign to promote the 2015 Chrysler 200 to US Hispanics, starring actor/director Gael García Bernal of Y tu mamá también and The Motorcycle Diaries fame.

The spots, which pair the actor with an inquisitive kid in the passenger seat, aim to give viewers a “close-up view of the Chrysler brand’s class-leading advancements,” supported by the theme, “Why choose ordinary when you can have extraordinary?” and the tagline “Un Modelo a Seguir” (“Role Model”). Watch below:[more]

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