The Ad Council today released the commercial for Love Has No Labels, a public service campaign that debuted as a social media logo takeover involving leading brands during February’s Black History Month and Valentine’s Day.
Featuring “Same Love” by Macklemore and Ryan Lewis with Mary Lambert, the new video shows couples embracing behind an x-ray screen that shows a skeletal view to a puzzled crowd—until they reveal themselves as the diverse, loving couple that they are.[more]
To quote from the press release, the digital-first campaign is “aimed at further understanding and accepting all communities regardless of race, religion, gender, sexual orientation, age and ability.”
Each participating brand—including the Coca–Cola Company, PepsiCo, P&G, Unilever, Allstate and State Farm—previewed the campaign launch in mid-February by replacing their social media profile pictures with the “Love Has No Labels” icon.
A collaboration between the Ad Council, R/GA, Unilever and several leading nonprofits/brands, the video (watch below) launched on YouTube today to coincide with the 50th anniversary of the Selma marches.
The full launch and creative was released on Monday, when Upworthy debuted an online PSA on its Facebook page, which has gone viral with more than 14.4 million views, over 167,000 likes and over 511,000 shares in the first 24 hours.
The hope is that, with Upworthy’s social boost and now YouTube promoting the video, the US campaign will continue to resonate globally.
As noted in the press release:
To coincide with the upcoming 50th anniversary of the Selma March this month, America’s Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign.
First announced in February, the digital-first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability.
The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias.
Watch the extended video below: