Brand News: PeTA vs. Ringling Bros.—Round 2—and More



Apple nears music subscription service powered by Beats as Apple Watch frenzy builds ahead of Monday’s debut with elite brand partners getting VIP access.

CNN tests ways to mix ads with news as The New York Times invites aspiring filmmakers to produce native ads.

Amazon joins Alibaba’s Tmall as e-tailer lobbied to rename “Amazon Mom” program.

McDonald’s plans to launch smartphone app as anti-antiobiotic chicken move shakes up restaurant industry.

PeTA responds to Ringling Bros. decision to retire elephants by 2018 with counter-video demanding immediate retirement.[more]


Ashley Furniture tries to go global.

Campbell Soup Co. makes employee engagement fun with snackbot quiz machine.

Converse returns to SXSW with Rubber Tracks studio to promote “Made By You” global campaign.

Daimler invests heavily in South Carolina.

Dish Network finds strong initial demand for Sling TV.

Empatica Embrace smartwatch monitors people at risk of seizures.

Gap reports drop in US store sales.

Google wireless plan will work only on Nexus 6 and not other Android phones, as company takes on US car insurance market.

H&M AW15 Paris Fashion Week show shows sporty futurism in lunar setting as David Beckham ad promotes his menswear line.

Harley-Davidson starts up new integrated marketing campaign.

Harmonix gets the Rock Band back together for a new generation on PlayStation 4 and Xbox One.

Heineken one of four new Major League Soccer sponsors in US.

Instagram tests interactive advertising.

Kik aims to beat Snapchat with targeted advertising.

Kohler launches campaign to inspire bathroom chic.

Kroger quietly becomes Whole Foods’ biggest threat in the US.

Lotus leans toward SUV launch as sales pick up.

Mercedes-Benz plans Metris cargo van to compete with Ford Transit Connect.

Modelo Especial goes for mainstream audience with new campaign.

SAP plans to cut 2,200 jobs in new round of layoffs.

Staples swings to loss on international writedown.

Walmart searches for footing in organics.

West Elm tests Olapic social ad insertion format.

Xiaomi expects sales to surge this year.


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