GE is bringing a smokin’ turn on experiential marketing to South by Southwest as well as introducing its first ever creator in residence: British biologist and Oxford University doctoral student, Sally Le Page.
Look for Le Page, who already hosts her own series on YouTube (Shed Science), at GE’s SXSW BBQ pit, which examines the science (and art) behind Austin’s favorite treat: smoked meat. Think of it as delicious brisketucation.
She’s also on a SXSW panel today with Fullscreen about the science of movies.
— Fullscreen (@Fullscreen) March 14, 2015
Before arriving in Austin, Le Page has been busy taping webisodes in New York and interviewing scientists and engineers at GE HQ in Connecticut.
As for what GE is up to in Austin, SXSW-goers can RSVP to attend its global research team’s BBQ Science activation, a “Super Smoker” that’s generating and tracking real-time data from barbecuing meat to understand the science of cooking—and serving up the results.
— GE Global Research (@GEResearch) March 14, 2015
— Lynn DeRose GE (@Lynn_DeRose_GE) March 13, 2015
As GE chemical and robotics scientist Lynn DeRose puts it in a blog post, the smoker is “outfitted with sensors to collect data as our barbecue cooks and two GE Global Research scientists are on hand to serve as pitmasters and interpret the data, including showing folks what eating BBQ does to the brain.