Brand News: McDonald’s, Philips, IBM and more



McDonald’s tests all-day breakfast (again) in the US as it promotes egg white McMuffin.

Net-a-Porter board agrees to be acquired by Yoox in all-share deal.

Philips sells 80% of lighting business for $2.8 billion ahead of 100% spinoff.

Facebook under fire for breaking Europe’s privacy laws and Apple App Store rules.

IBM invests $3 billion in the Internet of Things and signs weather data deal as Cisco also embraces IoT.


Ace Hardware launches free click-and-pick-up in the US.

Bacardi acquires premium bourbon maker.

Cablevision eyes New York Daily News to add to local TV news unit.

Cards Against Humanity expansion benefits women’s STEM scholarship.

Carlsberg tackles Stella in competitive spot as Heineken loses global CMO.

Cofco looks beyond China to go on a global shopping spree.

Glenlivet whisky reveals new logo.

Google feels pain from China ban as Glass app tackles fear of public speaking.

Jamie Oliver releases global petition to curb childhood obesity.

Lululemon founder’s April Fool’s joke goes awry.

Michelle Phan expands beyond YouTube to launch her own ICON video network.

MillerCoors feels heat from craft beer competition and no CEO.

Mountain Dew is one of the first brands to test Twitter’s Periscope live streaming app.

Nissan saves 21 high school football teams in Canada.

Poppin expands from stationery into office furniture.

TD banks on Instagram to promote TD Music Access campaign.

Tesla CEO Elon Musk teases new product that isn’t a car.

Tumblr names first CMO in AOL alum Stephanie Dolgins.