Brand News: Starbucks, FedEx/TNT, Samsung



Here’s our morning roundup of Tuesday’s biggest branding, marketing and media industry news and happenings. Send tips and suggestions to

FedEx to buy TNT Express for $4.8 billion to expand Europe deliveries.

Starbucks expands free employee college tuition to full four-year program.

Samsung defends Galaxy 6 S against bend-and-break tests.

Google, Apple, Facebook and Microsoft buy .sucks domains.

Dove launches ‘Choose Beautiful’ campaign in the US.


Apple pumps up employees for Apple Watch, promotes online sales channel.

Frederic Brandt‘s namesake founder commits suicide over Netflix parody.

Burger King sponsors wedding of Mr. Burger and Ms. King.

H&R Block taps Star Trek’s George Takei to promote tax time.

Hostess Snacks, confusing sports, accused of playing dumb on social media.

KFC chases US millennials with new rice bowls.

Lane Bryant swipes at Victoria’s Secret in new lingerie campaign.

Lexmark launches new visual identity and logo.

Meerkat lands Madonna release despite star’s Tidal tie-in.

Mountain Dew launches DewShine soda inspired by its roots.

Viacom to cut jobs, abandon titles, reorganize network groups.

Xiaomi grows in China via customer parties in night clubs.

YouTube Kids app attracts consumer complaints over advertising.


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