Apple’s Ahrendts: Keep Calm and Wait for Watch Online


Apple Watch black

Apple is expecting demand for its highly-watch Watch to far outstrip supply. Pre-ordering begins on Friday (April 10), and the watch will start appearing on non-celebrities‘ wrists in nine countries on April 24.

“Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” stated Angela Ahrendts, Apple’s SVP of Retail and Online Stores.

“To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period,” she added, reinforcing Apple’s new retail strategy to avoid the typical lines of devotees at its stores that flock to each new product launch.

Watch for more brands flocking to the Apple Watch app ecosphere, including Pandora’s just-announced app and Cerner’s health app, in days to come.

Apple, meanwhile, is also keeping users  latest iOS update (8.3 for those keeping score) features a more natural-sounding voice (listen here) for Siri.

This is a big shift for Siri, the voice recognition software originally recorded by voiceover artist Susan Bennett before being updated with a new sound in 2013 by two unnamed actors.

Along with the new voice come 300 additional emoji for mobile usage that feature a much more racially diverse set of icons. While this is an admirable effort from Apple, the emoticons have already gotten one big brand into trouble.

In a now-deleted tweet, Clorox welcomed the new emoji with a hasty tweet it didn’t think through: “New emojis are alright but where’s the bleach.”

The reaction on Twitter was not kind. Folks seemed to think that Clorox was suggesting that it wasn’t happy with the diversity. Clorox, of course, immediately took action and apologized.


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