Brand News: Pantone’s Minion Yellow, Yahoo Denies Foursquare Rumor


Pantone Minions yellow

A first look at Wednesday’s branding and marketing news, campaigns and other happenings. Send your news and tips to

M&A News: Nokia agrees to merge with Alcatel-Lucent … Avon reportedly puts North American business on the block … and Yahoo reportedly eyes Foursquare (a rumor it’s denying) as brand doubles down on mobile.

Google accused by EU of violating antitrust laws as company explores email address targeting.

Apple buys camera tech company LinX for $20 million in hint of iPhone improvements.

HP hires Visa global chief brand officer Antonio Lucio as new CMO.

Pantone develops new color—Minion Yellow—in Universal movie tie-in with The Minions.

In other news:

American Express reportedly working with Jawbone on wearable payments.

Avis joins brands celebrating entrepreneurs in new campaign.

Army West Point reveals minimalist rebrand with new name and logo.

Coca-Cola extends narrative-driven “Journey” corporate site to UK market.

JetBlue involved in hotel bid to take over JFK’s iconic TWA terminal.

Martell cognac celebrates 300th anniversary.

Pepsi announces can redesign contest led by Nicola Formichetti as part of Pepsi Challenge refresh.

Rakuten in talks to buy PopSugar for $580 million.

Samsung creates 200-person team to work on Apple products.

Segway brand sells to Xiaomi-backed startup.

Snaps raises $6.5 million for branded emoji app.

Volkswagen Group controlling family are in a leadership crisis.

Woolworths Australia pulls misworded Anzac Day campaign, sparking “Brandzac” criticism.


Leave a Reply

Your email address will not be published. Required fields are marked *