Brand News: Coca-Cola Choose Happiness Campaign and More


Coca-Cola Choose Happiness

The latest branding and marketing news, campaigns and other happenings:

adidas begins marathon turnaround in North America.

Amazon partners with JetBlue to bring Prime Video to the skies.

Apple is accused of pushing music labels to kill free Spotify streaming (and is said to be lacking key deals) ahead of Beats Music launch.

Bonnaroo lands GNC as a sponsor.

Chipotle deemed “an ATM” as Wall Street bumps up Shake Shack and other fast casual brands.

Coca-Cola expands one-brand packaging in Europe and Asia with millennial-skewing “Choose Happiness” ad campaign starring rapper HT as Diet Coke struggles.

Comcast commits to turning around its brand image with $300M investment in customer service.

Disney, revenue rising, anticipates a blockbuster year with Avengers and Star Wars movies.

Facebook accused of “economic racism” with support.

McDonald’s comes under EU scrutiny for taxes and tests bag tray (via DDB) in Hungary.

Microsoft‘s rumored interest in Salesforce finds favor with investors.

MLB taps Esurance as a corporate sponsor.

NatureBox direct-to-consumer snack company raises $30M in funding.

P&G expands Dreft brand into family of baby products with Kelly Rowland’s help.

Peppa Pig brand looks to charm US kids with live theatrical tour.

PureWow native advertising play closes funding round led by Bob Pittman.

Samsung hints that Avengers fans may get an Iron Man Galaxy S6 phone.

Sears breaks up with the Kardashian clan.

T-Mobile targets Verizon subscribers with “Never Settle” campaign.

Tempur-Pedic launches Mother’s Day campaign.

Tommy Bahama partners with Chicago parks.

Twitter hands marketing responsibility to CFO Anthony Noto.

Unilever‘s AXE brand’s White Label line launches fashion contest with John Legend and Esquire.

Vodafone pushes own brand 4G phone and tablet.

Volkswagen‘s embattled CEO vows cost efficiencies and turnaround.

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