Reese Witherspoon Aims Draper James Southern Style at Masses


Draper James Reese Witherspoon

Move over Gwyneth Paltrow and Blake Lively, there is a new belle of the ball and she’s a Southern spitfire.

The Oscar-winning actress is bringing Southern style to the masses with her new clothing, accessory and home decor line, the magnolia-infused Draper James.

Draper James Reese Witherspoon

In contrast to Paltrow’s haute lifestyle site Goop, Lively’s artisanal Preserve and Jessica Alba’s baby-centric The Honest Company, the Tennessee native is simply putting the “pretty back in pretty please.”

Her goal is to “bring contemporary, yet timeless Southern style to your wardrobe and your home, no matter where you live.” So does Witherspoon have the potential to be the next Lilly Pulitzer?

Will the masses appreciate the nod to good ol’ fashioned manners, proper home entertaining and chic preppy style attire? Will anyone outside of the American South spend $155.00 on a “Totes Y’all” tote bag?

Draper James Reese Witherspoon Totes Y'all bag

Witherspoon has faith that the modern woman will take a page from her book, or e-commerce site, and welcome her brand and design sensibility into their lives. Given the recent stampede for the Target x Lilly collection, she may just stand a chance.

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