Brand News: Apple Watch, Nike, McDonald’s and More



The latest branding and marketing news, campaigns and other happenings:

& Other Stories commissions short film directed by Lena Dunham for Rachel Antonoff line.

AB InBev is boosting imported beer to win back US beer drinkers.

ABC taps Shonda Rhimes to bring The Muppets back to TV.

Apple takes US smartphone share from Samsung, leads smartwatch sales and promotes iPad.

Bentley sets speed record with actor Idris Elba.

CES attracts Microsoft for Asia tradeshow launch.

The Cleveland Cavaliers issues apology for promo mocking domestic abuse.

FitBit files for $100 million IPO.

Google tests food ordering and delivery directly from search results.

Heineken’s Blind Pig craft cider woos hipsters with Prohibition era branding.

The Home Depot surprises grieving family with random act of kindness:

Keurig Green Mountain stock takes a nose-dive.

Mars backs US move to add sugar warnings on candy packaging.

McDonald’s key US sales metrics dip in April as brand turnaround plan advances.

Nike boosts US manufacturing and supports President Obama trans-Pacific trade deal.

Nissan touts diesel in latest Truckumentary short.

Nokia‘s Here digital mapping service sparks bidding war with Uber.

RadioShack brand name goes on the block.

Rimowa cracks down on suitcase knock-offs.

Spanx gets a brandcameo in Tina Fey farewell to David Letterman.

Spotify reportedly readies video service.

Starbucks ends water bottling operations in drought-stricken California.

Tesla Motors is not welcome in Michigan.

Tom Brady deflects Deflategate Super Bowl questions.

And UK Conservatives celebrate landslide victory in general election.

—Send your news and tips to