Move over, Adam Sandler. Mark Wahlberg is now the undisputed king of product placement. Below, how this young man from a humble upbringing has climbed from a petty criminal in the Dorchester neighborhood of Boston to Calvin Klein underwear model to the king of the product placement. (Plus, check out all the brands and products spotted in his new film, Ted 2, below.)
For many years, Adam Sandler sat alone in shamelessness atop the product placement throne built of Budweiser cans. In the course of just a couple years, and cementing it this summer movie season, the similarly Budweiser-loving Wahlberg has usurped Sandler’s crown as Hollywood’s product placement king.
Remember 2013’s Pain and Gain? During his promotional blitz for the film, Wahlberg talked about how he muscled up for the film using Marked, a nutritional supplement that he founded.
Then this year, Wahlberg appeared (as himself) in Entourage, a film he also produced based on a series he inspired and executive produced. In his scene, Wahlberg appears wearing a t-shirt with a logo for (wait for it) Marked. To literally cap this self-promo, Wahlberg (as seen above) donned a baseball cap bearing the logo of AquaHydrate, a bottled water brand he co-launched.
Speaking of hats, Wahlberg could be seen in 2014’s Transformers: Age of Extinction wearing a hat with an Indian motorcycles logo. At the time, Wahlberg was in the process of working with Indian as a spokesman and later to develop and launch a “Mark Wahlberg Collection” of Indian motorcycle fashions (“Mark Wahlberg elevates the style of this antique white cotton tee by adding contrast color stitching across the shoulders and the back of the neckband“).
No surprise then to see Wahlberg in his new film, Ted 2, again in a self-referential t-shirt, for Indian.
His next feature should cement his product placement crown. The trailer for his upcoming film, Daddy’s Home, features a very prominent Indian motorcycle product placement.
Below, every product or brand mention seen in Ted 2, which has more than 60 recognizable brands on-screen. 2012’s Ted, in comparison, had 38 products, more than any other #1 film that year.
Brandcameo: Ted 2
Arizona State University
Boston Red Sox
Goose Island beer
Johnson boat engines
Mill Pond Diner
Shock Top beer