The latest branding and marketing news, campaigns and other happenings:
Nike co-founder and chairman Phil Knight will step down in 2016, when CEO Mark Parker will add that title while son Travis Knight will join Nike’s board. Knight, who built Nike into a global powerhouse, just donated $500 million to cancer research.
New Balance, meanwhile, is challenging Nike with biggest global ad campaign ever.
IN OTHER NEWS:
Alibaba strikes a deal in China with DMG, a co-producer of Iron Man 3, to create subscription-based mobile, online and TV programming entertainment in China.
Amazon expands into Mexico with dedicated site and app.
Disney names its first female CFO in Christine McCarthy.
Dodge releases Predators campaign:
Ford programs a Mustang-inspired playlist for Hard Rock Hotels in-room music system.
Hasbro and Lionsgate are bringing Monopoly to the big screen.
Lloyds Bank celebrates 250th anniversary:
Nissan sets a Guinness World Record for two-wheel driving.
Pinterest brings buyable pins to iPads and iPhones.
Tiger Balm signs US Olympic Gold medalist Christian Taylor as spokesperson.
Under Armour celebrates Misty Copeland, who makes history as the first black principal dancer for the American Ballet Theatre.