Facebook uncharacteristically, quietly, gave itself a facelift yesterday. Not a major redesign, but an update that opens up its wordmark so the “the simple old ‘facebook’ is now typed out in an even less distinctive font than before, with the most obvious change being the switch from a double-story ‘a’ to a single-story one,” as The Verge noted.
“The refreshed look features more white space and thinner lettering, likely in an effort to make the wordmark more legible at lower resolutions on mobile devices.”
It’s the first change since 2005 to the brand’s visual identity. Josh Higgins, Facebook’s Creative Director, told Brand New that the social media giant “set out to modernize the logo to make it feel more friendly and approachable” but settled on an update instead of a full redesign.
Facebook asked Eric Olson, designer of Klavika, used for the original wordmark, to design a new typeface. The new identity will be showing up across Facebook’s various sites and apps soon, but for now, users will still see the iconic lowercase “f” logo.
“When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously,” said Higgins to The Verge. “Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable.”